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Business Models: Basics


( 2 Bewertungen )


Jedes Niveau


1h 2m 30s





4 Lektionen1h 2m 30s

the concept of business model

the module introduces the concept of a business model offering a working definition and examples of innovative business models

Business Models and Visual Representation basics

Business Model and Visual Representation – beyond basics

the Lean Business Model Canvas


This course offers a high level overview and introduction to the concept of business model, business model design and business model innovation. It seeks to offer an initial answer to the following questions:

  • Why are business models so popular today?
  • What are areas in which business models play a critical role and what is that role?
  • What is a business model in the first place?
  • How can we represent business models?
  • What are tools for business models and under what conditions is one better than another?

Lorenzo is Full Professor Business School University of Aalborg, director of the Business Design Lab, member of the expert network (Innovation) at World Economic Forum, board member at Innovation Forum Lausanne and faculty at EPFL-EMBA, Frankfurt School of Management and Finance and other executive education programs. He holds graduate degrees with distinctions in Mechanical Engineering from the Dublin Institute of Technology and the University of Genoa and a Master and Ph.D. in Management from IESE Business School. As a researcher, consultant and advisor he works to translate cutting edge research on innovation and strategy into actionable practices.

Was lerne ich?

The course offers to understand the concept of the business model (what is a business model in the first place), understand its origins and the areas in which business models are playing an important role. Finally, it offers to understand how to represent business models in different situations with the goal of supporting business model innovation and design


  • Managers interested in innovation, high tech and science entrepreneurship and startups
  • Business development managers
  • Entrepreneurs and high tech entrepreneurs
  • Scientists interested in innovation and startups
  • Business designers


5.00 / 5

1 Kurse


Bewertungen von Studenten


Very valuable. Easy to understand. My favorite key messages are - a Business Model is bridging between product which has per se no economical value and output in the market (revenue) - Customers don´t buy products they buy solutions - Great stuff, very well presented!


Die Materialien enthalten

  • Slides videos
  • 1 module introduction
  • 2 business model the concept
  • 3 business model and visual representation basic
  • 4 business model and visual representation lean canvas