This course offers a high level overview and introduction to the concept of business model, business model design and business model innovation. It seeks to offer an initial answer to the following questions:

• Why are business models so popular today?
• What are areas in which business models play a critical role and what is that role?
• What is a business model in the first place?
• How can we represent business models?
• What are tools for business models and under what conditions is one better than another?

Lorenzo is Full Professor Business School University of Aalborg, director of the Business Design Lab, member of the expert network (Innovation) at World Economic Forum, board member at Innovation Forum Lausanne and faculty at EPFL-EMBA, Frankfurt School of Management and Finance and other executive education programs. He holds graduate degrees with distinctions in Mechanical Engineering from the Dublin Institute of Technology and the University of Genoa and a Master and Ph.D. in Management from IESE Business School. As a researcher, consultant and advisor he works to translate cutting edge research on innovation and strategy into actionable practices.